Tom White, Director of Brand Expression, recently designed this complex operational image for military contractor Northrup Grumman. Today's technologies allow all matters of the battle theater to be orchestrated from one mobile location. The green lines represent enemy detection. The blue lines represent communications from mobile missile command. The red lines are kill lines.
Sugi -- Japanese for “too much”. This multi-media exhibition includes painting, drawing, sculpture, video, and original artwork used to make anime films and manga comics. Sugi Pop follows the origins and development of anime and manga style from the master Japanese printmakers of the 19th century Katsushika Hokusai and Utagawa Kuniyoshi, to today’s innovators led by Takashi Murakami. Artists like Linkin Park’s Mike Shinoda integrate influences from anime and manga, graffiti street art, and consumer culture create the newest phenomenon this exhibition dubs SugiPOP!: Anime, manga, comics, and the contemporary art inspired by them.
The Lemán International School in Chengdu, China launches new website created in partnership with Fin Brand Positioning and Whipple Hill
Our work with Fin allowed us to create and maintain a strong brand from the onset of our launch in the Chengdu market. Building upon the initial work, Fin’s ongoing participation in our web site and other promotional efforts has positioned LIS as the premiere international school in Southwest China. Through effective use of Fin’s positioning statements, images, content, and communication tools, LIS saw an enrollment increase of over 100% in our second year of operation. Eventhough we compete with 4 other international schools (all with excess capacity) — during the 2010-2011 Admission Cycle we captured some 85% of the market of new expatriate families moving to Chengdu. No small feat for a school new to the market.
